NEW YORK CITY, NY – 17/11/2025 – (SeaPRwire) – In a bold demonstration of how technology can reshape cultural experiences, Opera San José has introduced an experimental format that empowers audiences to influence the arc of a live opera performance. Enabled by Cloud4Wi’s enterprise WiFi engagement platform, the initiative represents a novel approach to digital participation inside a performing arts venue—one that blends centuries-old repertoire with Silicon Valley’s innovation mindset.
Seeking to deepen its connection with patrons and foster a more participatory atmosphere, Opera San José, led by General Director & CEO Shawna Lucey, set out to create a performance that invited spectators to take part in the artistic decision-making process. The company envisioned an intermission survey, conducted live during the show, that would allow the audience to collectively decide how the story would conclude. Executing the idea required a technology solution capable of real-time input collection and seamless communication across the venue.
According to Lucey, the project offered a rare opportunity to merge tradition with tech-forward agility. “Opera San José was an ideal testing ground for integrating Cloud4Wi’s next-generation capabilities into a 236-year-old work,” Lucey said, noting that the experience energized audiences and elevated their sense of creative agency.
Cloud4Wi’s platform enabled the transformation of the venue’s standard WiFi network into a dynamic engagement channel. Once connected, patrons immediately received a personalized email linking them to the intermission voting page, while dedicated tablets were placed throughout the theater to ensure full accessibility for all visitors.
The interactive experience debuted during performances of Mozart’s Così Fan Tutte, where audiences were asked to vote on a series of possible endings—whether the lovers would reconcile, exchange partners, or pursue alternate outcomes. The results underscored the appetite for participatory theater:
- 36% of patrons utilized in-venue WiFi.
- 51% engaged directly in determining the opera’s final scene.
- 84% of logged-in guests opted in to receive future marketing communications, supplying valuable data for the company’s fundraising and audience development efforts.
Cloud4Wi Co-Founder and CEO Andrea Calcagno said the collaboration illustrates how arts institutions can use technology to expand accessibility and deepen engagement. “Opera San José has shown how audience-driven experiences can enrich the performing arts and create a compelling model for the future of live productions,” he noted.
The full story of the project and its creative impact is available online.
About Cloud4Wi
Cloud4Wi enables global enterprises to unlock the value of their physical locations. Through its AI-first, cloud-based platform, businesses can deliver automatic and secure WiFi access, activate location-aware experiences, and drive operational efficiency. Cloud4Wi supports more than 150 million mobile users across 70,000 locations in over 150 countries, partnering with brands such as Albertsons, Campari Group, Carmila (Carrefour Group), Guess, Gruppo FS Italiane, MSC, Prada Group, Roma Capitale, The Cordish Companies, and Valentino.
About Opera San José
Opera San José (OSJ), a leading arts institution in Silicon Valley, maintains a resident roster of artists and produces four mainstage operas each year at the historic California Theatre. The company also broadcasts productions from its Heiman Digital Media Studio and regularly presents community performances that expand access to the arts. Known for fostering emerging talent, OSJ stages world-class operatic productions for audiences across the Bay Area and beyond.
source https://newsroom.seaprwire.com/technologies/silicon-valley-opera-house-debuts-interactive-wifi-powered-performance-with-cloud4wi/





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