ROME, IT – 13/06/2025 – (SeaPRwire) – In a world where elite sport and disruptive technology are forging unprecedented alliances, the renewed partnership between B2BinPay and Athletic Club exemplifies how shared ambition can transcend the playing field. First initiated in 2023, this high-profile collaboration between one of Europe’s top crypto payment platforms and a storied football institution is entering a new chapter. B2BinPay will remain the official sleeve sponsor of Athletic Club through the 2025 season, solidifying a relationship built on performance, progress, and shared values.
Athletic Club’s fourth-place finish in the 2024/25 La Liga season marks a return to Europe’s grandest footballing stage: the UEFA Champions League. With matches set to commence on September 16, 2025, the Basque club will join an elite circle of European teams vying for continental glory. This milestone not only underscores Athletic Club’s resurgence in domestic football but also enhances its visibility on a global scale—making it a compelling partner for a fintech leader like B2BinPay.
The synergy between the two organizations is no coincidence. Athletic Club is renowned for its unwavering commitment to identity and excellence, fielding only players of Basque heritage while competing at the highest levels of global football. Similarly, B2BinPay has built its brand on precision, innovation, and a bold approach to market challenges. By renewing the sponsorship deal, both parties reaffirm a mutual commitment to pushing limits and leading by example in their respective arenas.
Arthur Azizov, CEO of B2BinPay, expressed deep pride in the partnership’s continuation. “We have witnessed firsthand the relentless spirit and tenacity that define Athletic Club,” he said. “Their qualification for the Champions League is more than an achievement; it’s a testament to discipline, vision, and grit. Supporting the club through this next phase aligns perfectly with our own pursuit of excellence in the digital finance sector.”
Athletic Club’s General Manager, Jon Berasategi, echoed these sentiments, highlighting the productive nature of the collaboration: “B2BinPay has been an ideal partner—reliable, forward-thinking, and engaged. We believe that this extended partnership will continue to bear fruit for both organizations, helping us realize our ambitions on and off the pitch.”
Founded to bridge traditional business needs with the transformative power of crypto, B2BinPay has evolved into a comprehensive payment infrastructure trusted by over 800 clients across industries and regions. To date, the platform has processed more than $3.5 billion in transactions, solidifying its status as a leader in crypto-based financial solutions.
What sets B2BinPay apart is its all-in-one ecosystem that simplifies crypto adoption for businesses. From seamless crypto payment processing and wallet-as-a-service offerings to staking, swap functionality, and advanced on-ramp/off-ramp integration, the company delivers end-to-end solutions. It supports over 350 cryptocurrencies across multiple blockchain networks and operates with strict compliance protocols, fully aligned with European KYC and KYT standards.
Beyond its technical capabilities, B2BinPay’s philosophy mirrors that of a top-tier sports team: always aiming higher, always redefining what’s possible. The company doesn’t just enable financial transactions—it empowers innovation, resilience, and transformation. In this regard, its alliance with Athletic Club is more than a commercial arrangement; it’s a shared mission to excel.
As Athletic Club prepares for the intensity and prestige of Champions League competition, B2BinPay stands as a proud supporter—not just on the sleeve, but at the heart of the club’s journey. Together, they represent the intersection of tradition and transformation, performance and progress.
source https://newsroom.seaprwire.com/technologies/b2binpay-extends-strategic-sponsorship-with-athletic-club-amid-champions-league-surge/