BANGKOK, Thailand - As AsiaPresswire
expands into the high-growth Thailand PR market, Chief
Strategy Officer Arron Wong outlines 6 unique considerations for press release distribution
in the Land of Smiles versus neighboring APAC regions.
With internet and mobile adoption
enabling Thailand startups to thrive across ecommerce, fintech and web
services, earned media is growing ever more crucial for consumer engagement. "Yet
we've found regional differences can impact campaign performance," Wong
explained.
Below he highlights 6 vital aspectsbrands
should factor when distributing
press releases specifically for Thai audiences:
1. Language
Localization
While English reaches Thailand's business
sectors, native-Thai content drives 2X more visibility and engagement. Our
GTP-PRHelper AI writing assistant instantly creates localized releases to
capture interest.
2. Topic Selection
Thailand readers respond strongly to
press releases personalized to local culture, covering dining awards, charity
events and royal family news versus just product launches. We optimize topics
to what resonates.
3. Tone & Style
Nuances
Thai communication customs prize subtlety
and indirectness. Our Thai editors finesse phrasing so releases better align
with reader expectations.
4. Targeted
Distribution Channels
Blanket blasting releases overlooks key Thai media outlets. We
precision-target relevant beat reporters via 800+ Thai media partnerships for
guaranteed pick-up.
5. Measurement
Metrics
Vanity metrics like click-through rates
are less meaningful in Thailand. Instead we track online/offline conversions,
social buzz and content sharing for real ROI.
6. Omnichannel
Amplification
While Thai influencer marketing is
maturing, press releases still outperform for mass reach. We augment distribution
with tailored social posting for omnichannel authority.
"These are just a few unique facets
of Thai PR distribution that can impact results," Wong commented. "With
our local market expertise and commitment to understanding subtleties, AsiaPresswire
is confident Thailand brands can gain quality visibility through our services."
So far AsiaPresswire has distributed over
3,200 releases from Thailand technology, finance and ecommerce companies -
averaging 420,000 monthly visitors and securing 750+ backlinks per client.
Wong also spotlighted their proprietary
media database built over 12+ years. "We have direct access to 800+ Thai
journalists, editors and publishers spanning TV, print, online, wires -
enabling startups to earn high-authority placements and drive exponential
growth."
As part of AsiaPresswire's Thailand
launch, Wong encourages interested companies to request a custom media list
analysis spotlighting the exact outlets and journalists covering their niche.
Visit AsiaPresswire online at
www.AsiaPresswire.com to learn more about expert Thai press release
distribution or call +662-598-5059 to speak with a Thailand PR specialist
directly.
About AsiaPresswire
AsiaPresswire provides press release distribution solutions for PR firms, agencies, organizations
and corporations. Their team of PR, SEO and linking experts help clients use
online communications strategically to achieve business goals through planned
PR programs. They advise clients on online communication issues affecting
reputation and prospects. AsiaPresswire distributes news to media, clipping
services, news aggregators and social networks worldwide. They utilize creative
communication tools, talent, expertise and resources to deliver value. To learn
more about GPT-PRHelper and how it will help global customers in PR distribution, visit https://www.asiapresswire.com
Media Contact
Alex Austin, head of support team
SOURCE: https://asiapresswire.blogspot.com/2023/12/asiapresswire-unveils-6-key-differences.html