KUALA LUMPUR, MALAYSIA – 06/08/2024 – (SeaPRwire) – The Real Lifestyle Company (TRL) has announced the launch of Malaysia’s first Real World Asset (RWA) tokenization project, revolutionizing the real estate investment landscape. With a groundbreaking approach, TRL aims to tokenize $23 million worth of residential properties, making it possible for investors to own fractional shares for as little as $50. This initiative represents a significant departure from traditional real estate investment models, offering a more accessible and democratized way to invest in property.
At the core of TRL’s offering is its asset-backed token, $TRLX, which provides a unique value proposition by enabling assets to be “liquid-on-demand.” This means that investors can easily convert their holdings into cash, offering unparalleled flexibility compared to conventional real estate investments. TRL’s platform distinguishes itself from other tokenization initiatives by focusing on property portfolios rather than individual properties. This strategy allows for greater diversification of risk and potentially higher yields for investors. By leveraging blockchain technology, TRL ensures a secure and transparent investment process, simplifying the often complex world of real estate investment.
In addition to investment opportunities, TRL is pioneering the world’s first home subscription service. This innovative service allows users to stay in tokenized properties worldwide, providing ultimate flexibility and convenience. As the first consumer product launched by TRL, the home subscription service showcases the practical applications of real estate tokenization, addressing real-world needs and offering new solutions. The service is designed to appeal to a global audience, providing a seamless experience for those looking to explore various locales without the long-term commitment typically associated with property ownership.
Adrian Gaffor, Co-founder and CEO of TRL, expressed his enthusiasm for the company’s innovative approach. “As Malaysia’s pioneering real estate RWA platform, TRL is at the forefront of bridging the gap between crypto-native investors and traditional real estate opportunities. We believe that RWA tokenization is a significant growth area in the crypto space, and we are excited to lead the way in democratizing access to real estate investments. Our platform not only advances broader financial inclusion but also drives mass adoption of blockchain technology.”
TRL’s vision extends beyond simple investment opportunities. The company aims to become the world’s leading RWA ecosystem, enabling people to invest and live in a borderless, accessible, and seamless manner. This vision includes the development of a super-app ecosystem that bridges the gap between Web 2.0 and Web 3.0 consumers, investors, and businesses. The ecosystem will unlock the full potential of tokenization, offering a range of benefits, including amplified yields, maximized utility, and a variety of lifestyle experiences. Beyond traditional investments, TRL’s ecosystem will allow users to redeem tokens for various perks, such as free dining, luxurious stays, and unique travel experiences.
Earlier this year, TRL successfully completed its first funding round, laying the groundwork for its initial launch in August 2024. Investors will have the opportunity to purchase fractionalized real estate through $TRLX tokens, which represent shares in diverse property portfolios across multiple countries. These tokens will be available on the TRL marketplace, where they can be bought using either cryptocurrency or fiat currency, offering flexibility to a wide range of investors.
Looking ahead, TRL has ambitious plans for expansion. In Q3 2024, the company plans to introduce eight properties in Dubai, including developments by EMAAR, the renowned developer behind iconic projects like the Burj Khalifa. Subsequent phases will focus on expanding into additional markets, including properties in Malaysia and Bali. This strategic expansion is designed to offer investors a diverse range of options, catering to different tastes and investment goals.
The TRL team comprises seasoned professionals with diverse expertise in business development, marketing, operations, finance, creative direction, and technology. Key team members include Chloe Yong (Business Development), Marianne Chuo (CMO), Warren How (COO), Fern Yeap (Business Director), Melisa Khoo (CFO), Zahid Rozlan (Creative Lead), Ng Yen Ray (CSO), Adrian Gaffor (CEO), and Ines Yong (CTO). This dynamic team is committed to driving TRL’s mission forward and ensuring the successful execution of its innovative projects.
About TRL
Established with the vision of democratizing real estate ownership, TRL is the world’s first end-to-end RWA ecosystem focused on fractionalizing real estate. The company’s mission is to make real estate investment seamless, borderless, and accessible to all. By leveraging blockchain technology, TRL aims to revolutionize real estate investing, lending, and renting. The platform operates with two tokens: the real estate asset-backed token ($TRLX) and the utility token ($TRLCO). Together, these tokens provide a comprehensive solution for investors and users, offering a wide range of financial and lifestyle benefits.
SOURCE: The Real Lifestyle Sdn. Bhd.
by Arrow123
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