"Circuit(TM) was born from within the Fitness First gym environment and refined over two decades. Then known as MembersFirst, it was the backbone of the Fitness First Group's global operations, supporting the operations of more than 400 Fitness First clubs in 23 countries across Europe, Asia, Australia and the Middle East at its peak, all with highly localised functionality facilitating member check-ins, to billing, and personal trainer bookings," said Evolution Wellness Group CEO Simon Flint. "We acquired the intellectual property for MembersFirst in 2018, and set about building upon the solid fundamentals to bring it up to a feature-rich, best in class, cloud-based solution, and rebranded it to Circuit(TM) in 2020."
EWS CEO Michelle Ripley, who has been involved in the development of Circuit(TM) since its early MembersFirst days, said, "With its rich history and pedigree serving one of the largest gym chains in the world, we are confident that Circuit(TM) is the superior choice for gym operators of all shapes and sizes, having evolved alongside the fitness industry throughout this time and in tandem with the increasingly sophisticated and technologically-savvy gym customers. It's a seamless end-to-end solution built around 'real world' membership journeys which address the inefficiencies and shortfalls of many of today's software alternatives."
From membership administration and POS, to flexible billing cycles, reporting and analytics, to corporate account management, Circuit(TM) empowers gym owners with data and insights not only for better decision-making especially around optimising secondary spend, but also towards enhancing the member experience. Circuit(TM) is modular and highly customisable making it easy to integrate with other third party systems including payment processors; it's ideal for multi-brand, multi-site operations. The unique Circuit(TM) Group Fitness and Personal Training management modules drives gym operator efficiencies in the management of classes, revenue, staff performance and productivity, thus avoiding the overhead of managing and consolidating data across disparate systems.
Circuit(TM) is also available with an integrated mobile app solution, which supports existing member engagement through features such as gamification, and social integration, and acts as an enabler to opening up and addressing a wider non-member audience such as through the pay-as-you-go functionality to retain them into the ecosystem improving revenue and acquisition opportunity. The mobile app is adaptable and flexible, with one such recent example being allowing time slot bookings with controlled capacity for gym access, whether for group fitness classes or access to the cardio, weights, and freestyle areas, thus ensuring safe social distancing and meeting contact tracing requirements.
"In essence, Circuit(TM) is a solution that's built by the gym industry for the gym industry," said Ripley. "Being so closely linked to the gym industry means that we get a unique front-row seat to witness the challenges facing full service, multi-site operators as well as boutique gyms today across various markets and customer archetypes."
Today, Circuit(TM) supports Evolution Wellness's operations in Asia, underpinning close to 1.5 billion member transactions annually. Its geographically-dispersed technical team across three continents allows for 24/7 customer and tech support, while its attractive commercial terms and robust onboarding process offer a seamless transition.
For enquiries or more information about Circuit(TM), please visit https://bit.ly/circuithq.
About Circuit(TM)
Circuit was built by the gym industry, FOR the gym industry. Born in a gym environment and refined over 20 years, it offers seamless end-to-end membership management solutions, and is the superior choice for gym operators of all shapes and sizes. From membership administration and POS, to flexible billing cycles, finance reporting, reporting and analytics, to corporate account management, Circuit(TM) empowers gym owners with data and insights for greater, more informed decision making, and towards enhancing the member experience.
About Evolution Wellness
Evolution Wellness is the owner and operator of Asia's largest wholly-owned network of fitness clubs. Established in 2017 following the coming together of two leading fitness brands in Southeast Asia - Celebrity Fitness and Fitness First - we're on a journey of growth 'from fitness to wellness.'
Our vision is to build a comprehensive wellness ecosystem for our members and customers, and providing a compelling range of propositions to help them become the best versions of themselves. With a network of more than 170 properties across six countries, we're focused on leveraging the strength of our brands, and continuing to grow our business through continuous innovation, expansion, diversification, with robust strategic governance.
For more information about Evolution Wellness and our portfolio brands, please visit www.evolutionwellness.com.
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